Case Analysis: Google Inc. (2010): The Future of the Internet Search Engine

The present case study is based upon the strategic analysis of Google Company on the basis of its potential profitability, successors & failures in the industry. The case also highlights its problems statement and its causes, business strategies adopted by its major competitors, operation management, its financial position, and human resources strategy. And then the descriptive SWOT of Google is also discussed accordingly. The case concludes shortly with recommendations of various strategic alternatives possible to Google Inc. To compete in the industry, Google may be selected the alternative strategies namely defending current market share, market modification and product modification. Therefore, above points are discussed and analyzed in the following parts of this case study.

Google was founded by Larry Page and Sergey Brin in 1998, until now this company is a giant internet search engine. Google's  mission  is  to  organize  the  world's  information  and  make  it  universally accessible and useful.

Table of Contents

1. Executive Summary                                    
2. Statement of the Problem                            
3. Causes of the Problem                                
4. Decision Criteria and Alternative Solution    
5. Recommendation Solution and Implementation and Justification        

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